Email marketing is booming, and with good reason. Widely considered to be the digital marketing channel with the highest ROI, this is definitely not where you want to just “wing it” and leave money on the table. You don’t want to accidentally get yourself black-listed as a spammer either. This game has strict rules.

 

Email Marketing

You need on-trend design, hyper-focused content & fast load speed on mobile devices.

Constant Contact, MailChimp, Active Campaign. Whatever your email software of choice, there’s a lot of low-hanging fruit to optimize and polish your email marketing strategy.

email marketing on mobile devices

From custom designs and content creation based on what works right now for each audience niche, to testing load speed and hand-coding in HTML when needed. You can’t even send an email without considering what time of day it is!

Email Marketing has an ROI of
$38 for every $1 spent on average.

Our email marketing services are all about you & your audience.

Our team works with you to create a plan based around your goals. No two business niches are the same.

  • Integrate email signup and other email capture opportunities into your website.
  • Plan segmentation of email lists to optimize communication, improving click rates and conversions.
  • Plan content and scheduling according to current trends in users.
  • A/B Testing plan if needed.
  • Create a variety of engaging visual content to accompany the email copy.
  • TEST…on mobile, on desktop, in Outlook, in Gmail…is the HTML rendering okay? Good. Send it! 🚀
  • Measure results. Did they click? Did they bounce? Why?

 

 

email marketing strategy from a raleigh nc marketing agency

Email Marketing Variations

The scheduling, design, and copywriting needed for each type of business or organization varies a lot. Further, a single organization might need to check multiple boxes for types of communications for different audiences, programs, sales, etc.
Here are some quick considerations:

Email marketing is a critical tool for donor retention in nonprofit organizations.

E-commerce Marketing

E-commerce cannot thrive without frequent, planned communications and promotions.

Email Marketing Newsletter

E-newsletters aren’t often suited for the body of an email. Times have changed, but the solutions to this are straightforward.

Email Marketing or Send a Homing Pigeon

Not sure about email marketing?
You could always send a homing pigeon to make a lasting impression. #tweet

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