Google Ads Paid Search

Drive Growth with Strategic Ads Management

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Google Ads Management = More ROI

Google Ads campaign setup and ongoing management are of increasing importance. More and more businesses are using PPC (pay-per-click) advertising as a way to target certain geographic areas, interest demographics, and to leverage remarketing to turn interest into action. This increase in usage is forcing competitors not to be left behind.

A well-planned Google Ads campaign is strategic. It requires intelligent ad copy, thoughtful targeting, a lot of A/B testing, and constant refining as more data is gathered over time.

CERTIFIED GOOGLE PARTNER MANAGEMENT MEANS BETTER ROI THAN SELF-MANAGEMENT

Many of our clients tried to manage their own Ads campaigns before coming to us. All have experienced improved performance and brand awareness as a result of our experience and certification.

A few things to know about Google:

Google holds 91% of the search market.

The #1 organic search result only gets 40% of the clicks.

#2 gets 19%.

Google is increasingly pushing organic results down below paid search.

 

On average, PPC generates 200% ROI.

Wordstream, 2023

Your PPC Advertising Experience with Chariot

Audit, Strategy, + Setup

Strategy:

  • Google Ads audit of current account (if applicable)
  • Keyword research
  • Development of forward PPC strategy
  • Recommendations to optimize web page content

Technical Setup:

  • Google Analytics 4 setup
  • Google Tag Manager setup
  • Conversion goal tracking implementation
  • Lead-generating form tracking
  • Heat-mapping setup (optional)

Magnifying glass to magnify data used to illustrate data insights with Google Ads.

Creation + Management

Creation and setup of Google Ads account, campaigns, and ad groups:

  • Search ads
  • Dynamic search ads
  • Display ads
  • Shopping ads
  • Remarketing/retargeting ads

Ongoing management + optimization:

  • Routinely evaluate user actions and ad performance
  • A/B test
  • Reallocate budgets across ad groups
  • Add/remove keywords to refine impressions
  • Additional campaign/ad group creation as needed by client
  • Click-through-rate (CTR) optimization
  • Conversion monitoring

Data results dashboard illustration on Google Ads management web page.

Reporting

  • Monthly reports to detail user actions, ad traffic, conversion types, etc.

Screenshot of Google Ads dashboard data.

Nonprofit?

Get a grant for $10,000/mo of Google Grant Ads!

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PPC Case + Google Ads Studies

Green Living Toolkit

From branding to web design & Google grant ads management, see how we help this Florida nonprofit exceed goals.

See Case Study

CB HomeCare

From branding to web design & Google grant ads management, see how we help this Florida nonprofit exceed goals.

See Case Study

Center for Personalized Education for Physicians

See how we increased traffic by 620% in just a few months and maintained growth year over year.

See Case Study

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