Google Ads Paid Search

Drive Growth with Strategic Ads Management

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Google Ads Management = More ROI

Google Ads campaign setup and ongoing management are of increasing importance. More and more businesses are using PPC (pay-per-click) advertising as a way to target certain geographic areas, interest demographics, and to leverage remarketing to turn interest into action. This increase in usage is forcing competitors not to be left behind.

A well-planned Google Ads campaign is strategic. It requires intelligent ad copy, thoughtful targeting, a lot of A/B testing, and constant refining as more data is gathered over time.


Many of our clients tried to manage their own Ads campaigns before coming to us. All have experienced improved performance and brand awareness as a result of our experience and certification.

A few things to know about Google:

Google holds 91% of the search market.

The #1 organic search result only gets 40% of the clicks.

#2 gets 19%.

Google is increasingly pushing organic results down below paid search.


On average, PPC generates 200% ROI.

Wordstream, 2023

Your PPC Advertising Experience with Chariot

Audit, Strategy, + Setup


  • Google Ads audit of current account (if applicable)
  • Keyword research
  • Development of forward PPC strategy
  • Recommendations to optimize web page content

Technical Setup:

  • Google Analytics 4 setup
  • Google Tag Manager setup
  • Conversion goal tracking implementation
  • Lead-generating form tracking
  • Heat-mapping setup (optional)

Magnifying glass to magnify data used to illustrate data insights with Google Ads.

Creation + Management

Creation and setup of Google Ads account, campaigns, and ad groups:

  • Search ads
  • Dynamic search ads
  • Display ads
  • Shopping ads
  • Remarketing/retargeting ads

Ongoing management + optimization:

  • Routinely evaluate user actions and ad performance
  • A/B test
  • Reallocate budgets across ad groups
  • Add/remove keywords to refine impressions
  • Additional campaign/ad group creation as needed by client
  • Click-through-rate (CTR) optimization
  • Conversion monitoring

Data results dashboard illustration on Google Ads management web page.


  • Monthly reports to detail user actions, ad traffic, conversion types, etc.

Screenshot of Google Ads dashboard data.


Get a grant for $10,000/mo of Google Grant Ads!

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PPC Case + Google Ads Studies

Green Living Toolkit

From branding to web design & Google grant ads management, see how we help this Florida nonprofit exceed goals.

See Case Study

CB HomeCare

From branding to web design & Google grant ads management, see how we help this Florida nonprofit exceed goals.

See Case Study

Center for Personalized Education for Physicians

See how we increased traffic by 620% in just a few months and maintained growth year over year.

See Case Study