Anchor text is the clickable text in a hyperlink, but how to use it to best effect for search rankings and user experience is critical in content marketing.
Heading tags are fundamental for copywriters when writing for web. They influence UX, web design, web development, and SEO.
Find out your industry’s average cost-per-click and how to maximize your budget.
25% of people click the very first search engine result. Page 2 results account for just 6% of all clicks.
A simple guide to active + passive voice. Sharpen your writing + connect with your audience.
The call for inclusivity is important for all aspects of society, and inclusive web design is no exception.
This phenomenon explores visual shapes + the sounds associated with linguistic expressions.
Responsive web design is mandatory. Here are insights on how to keep mobile UX simple but strategic.
Images should be more than just filler. See visual examples of how to leverage images for more audience engagement.
…”Comfort me. Amuse me. Touch my sympathies. Make me sad. Make me dream. Make me laugh. Make me shiver. Make me weep. Make me think.” – Guy de Maupassant
How online reviews are very important to your business’ internet marketing and general reputation…
Print is still alive and very effective. Here are some psychological insights on how to optimize your company’s print game and get more customers engaged.
See the stats on sliders, and find out better ways to engage users…