Google Grant Ads Management

Strategic Ads Management for Nonprofits

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Leverage Our Nonprofit PPC Experience + Empower Your Mission

Running a nonprofit isn’t easy. You and your team can only become experts on so much at one time while being responsible to your supporters. We know the intricacies and challenges of running a nonprofit from the 501(c)(3) status down to building supporters and donor loyalty. Because of this, our team is able to take a holistic approach to managing Google Grant Ads. We handle the complexities while you focus on your nonprofit’s mission.


Managing a Google Ads Grant account can be a complex task that requires specialized knowledge and expertise

Grant Ads Specifics

Google imposes certain minimum performance metrics on grant campaigns. You can’t “set it and forget it.”

Relax. We’re Here to Help.

Partnering with Chariot allows you to focus on your mission while reaping the benefits of a well-optimized advertising campaign.

For nonprofits, return on ad spend was highest for search ads, at $2.75 for every $1 dollar spent.

Double the Nation, 2023

Optimizing Ads Budget for Qualified Clicks

Our experts help you get the most out of your $10,000 monthly budget by targeting keywords that bring in the most qualified clicks, maximizing your reach and effectiveness. We monitor clicks and conversions, replicating the best performers and culling the worst, to maximize the efficacy of your grant budget.

Strategy combining Paid Ads + Grants

While similar, these accounts have crucial differences in terms of bidding options and limitations. Our team will tailor strategies specific to a Grant account while integrating tactics that rely on paid accounts, if available, and other metrics to boost performance endlessly.

Leveraging the Best Performers

We monitor campaigns and reallocate budgets to ensure that the most effective ads get the majority of the clicks, thereby enhancing ROI.

PPC Case + Google Ads Studies

Green Living Toolkit

From branding to web design & Google grant ads management, see how we help this Florida nonprofit exceed goals.

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CB HomeCare

From branding to web design & Google grant ads management, see how we help this Florida nonprofit exceed goals.

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Center for Personalized Education for Physicians

See how we increased traffic by 620% in just a few months and maintained growth each year.

See Case Study

Maintaining Compliance with Google’s Grant Guidelines

Unlike a paid account, a Grant Grant Ads account has many specific parameters you must adhere to. These include keyword selections and bidding strategies, CTR rates, quality scores, and much more. We will ensure you stay compliant, thereby reducing the risk of losing your grant.

Nonprofit employees or volunteers working together on computers.

Maintaining Click-through rate

Google requires a 5% Click-Through Rate (CTR) to maintain the Grant account. Our team at Chariot uses proven strategies to keep your CTR above this threshold.

Optimizing Quality Scores for Keywords

High-quality scores lower your cost per click (CPC) and improve ad placements. We utilize expert techniques to maintain optimal scores for your selected keywords.

Leveraging the Best Performers

Negative keywords can drain your budget without yielding results. We will meticulously manage these, saving you money and improving campaign effectiveness.

Leveraging Conversion Goals on Your Website

We help set up conversion tracking to understand how your ads are leading to desired actions like donations or newsletter signups, allowing for better campaign optimization.

Strategic Overlapping With Paid Ads

If you also run paid Google Ads campaigns, Chariot can strategically overlap these with your Grant account to maximize impact and cost-efficiency. The benefits are endless across many channels.

Integrating Metrics Across Channels

Chariot can integrate Google Ads data with other marketing channels like Email Marketing or Lead Generation, providing a comprehensive view of your marketing landscape for better decision-making.

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