PPC (also known as pay-per-click or paid search) is an online advertising model used to direct traffic to websites or to make direct phone calls. An advertiser pays a publisher (like Google or social media platforms) when their ad is clicked. It is a way of buying visits to your site rather than attempting to “earn” those visits organically via SEO alone.
Plan for attractive, actionable lead pages, demographic research, and constant refinement to build stronger and stronger ad campaigns to generate the leads or sales you need.
Google now places ads higher in search results than unpaid results
Statistically, users most often click on the first few results they see.
A dynamic ads display strategy brings qualified leads, conversions, + sales.
Gain invaluable data on your ads, performance, demographics, etc.
Google Ads is the #1 form of PPC advertising in the world. It allows you to create ads that appear on search results pages when someone searches for terms related to your product or service.
Google Ad Grants for Nonprofits provides free advertising for eligible nonprofits. It offers up to $10,000 of free Google Ads per month, giving nonprofits an effective way to reach more people.
Facebook and Instagram Ads allow you to create ads that appear on both platforms. They also offer ad targeting options, allowing you to target specific demographics, interests, and locations.
Wordstream, 2023
PPC advertising offers a number of benefits, including increased visibility and brand recognition, improved lead generation, and increased e-commerce sales. The ROI of PPC is often higher than other forms of digital marketing, making it an effective and efficient way to reach potential customers.
PPC is an effective way to generate leads for your business. With the right targeting and ad structure, you can reach potential customers who are already interested in your niche, product, or service. This increases the likelihood of them taking action, such as signing up for your email list or making a purchase.
PPC is also used for awareness campaigns, such as promoting a new product launch or a special offer. It can be used to reach a wide audience quickly, allowing you to spread the word about your business and attract new customers.
Finally, PPC is an effective way to increase e-commerce sales. With the right targeting and ad structure, you can target potential customers who are likely to make a purchase. This can help you increase sales and grow your business.
