Find the balance.
Your website is only as attractive as it is useful.
Effective marketing and advertising solutions are critical in both digital and print. Branding should communicate who you are. It should keep your target audience at the forefront, applying color theory, composition, design rules, and flexibility for future growth. This is your first impression to the world. Who are you trying to reach?
Great web design has to be highly functional, utilizing all the tools your company needs to streamline work flow, order processing, social media integration, etc. Websites can be beautiful work horses. And they should be. Web design should feel natural. Good composition leads the eye to where you want it to land – a call-to-action, educational information, a point-of-sale. It should be clean, welcoming, and easy to navigate while having all the bells and whistles you need, both in front of your customers and under the hood, developed according to best practice standards on your website’s back end. Custom content management systems, like WordPress, are great solutions for creating something that is as powerful as it is pretty.
Print collateral should help potential customers perceive your value before they even see what you offer. In an age where magazines are going digital and newsletters are being emailed more than printed, it’s important to understand that there is still a place for graphic design and print to reach potential customers. The psychology of print is interesting because perceived value really is something that can start with the physical feel of something. Printing for marketing still matters.
Email or print? Social media or ad space? The combination of tactics you need depends on what you are selling and who you want to sell it to. Each generation is best reached in different ways, and across the board, the increasing shift to mobile devices instead of desktop computers is undeniable. Have questions? Let’s talk.