“If you build it, they will come” is a phrase of pure fiction. Yet, we’ve heard it said as a misconception that just getting a quick, simple website up will result in customers. If you want to generate leads, it is so much more complex than that.
You have to contend with Google changing the internet marketing landscape by forcing us all to adhere to their initiatives for SEO, mobile-first indexing, business listings, precise marketing copywriting, and PPC to even show up in a search query.
You have to engage with your audience using precise, targeted email marketing and other content marketing. Stay in front of them. Then let your website convert your audience into revenue or missions-accomplished.
Human habits have changed, too. The little computers we keep in our pockets have edited our behaviors, from attention span to email open rates to our willingness to scroll more or less than we did before. This affects everything from sitemapping to content curation.
Did You Know?
You can have robust web tools for your internal team to use behind the scenes.
63% of all US online traffic comes from smartphones and tablets.
Source: Stone Temple
Your mobile user traffic vs desktop traffic will normally depend on your industry.
Their audiences and needs are different, so everything from the tone-of-voice of their content to their keyword research for Google Ads PPC and SEO must be tailored to fit them.
It seems like a lot. So many facets and talking points around digital marketing must include a lot of baloney, right? Our jobs would be easier if it did! But as 90% of people in the U.S. use the internet regularly, segmented approaches that must talk to each other to achieve results are the natural evolution to follow our new habits and modalities.
See our case studies.
