NEWSFLASH!!!

If you build it, they will come” is a phrase of pure fiction. Yet, we’ve heard it said as a misconception that just getting a quick, simple website up will result in customers. If you want to generate leads, it is so much more complex than that.

You have to contend with Google changing the internet marketing landscape by forcing us all to adhere to their initiatives for SEO, mobile-first indexing, business listings, thoughtful copywriting, and PPC to even show up in a search query.

You have to engage with your audience using precise, targeted email marketing and other content marketing. Stay in front of them. Then let your website convert your audience into revenue or missions-accomplished.

Human habits have changed, too. The little computers we keep in our pockets have edited our behaviors, from attention span to email open rates to our willingness to scroll more or less than we did before. This affects everything from sitemapping to content curation.

Raleigh Google Ads PPC Management

Raleigh web design and digital marketing for local small business or national corporation—create it for humans first.

Did You Know?

You can have robust web tools for your internal team to use behind the scenes.

mobile responsive web design in Raleigh NC

63% of all US online traffic comes from smartphones and tablets.
Source: Stone Temple

web design research & discovery process at Chariot

Your mobile user traffic vs desktop traffic will normally depend on your industry.

Our Corporate & Small Business Marketing Services

Our experience ranges from Raleigh small businesses to multi-million dollar corporations.

Their audiences and needs are different, so everything from the tone-of-voice of their content to their keyword research for Google Ads PPC and SEO must be tailored to fit them.

It seems like a lot. So many facets and talking points around digital marketing must include a lot of baloney, right? Our jobs would be easier if it did! But as 90% of people in the U.S. use the internet regularly, segmented approaches that must talk to each other to achieve results are the natural evolution to follow our new habits and modalities.

See our case studies.

Relax. We've got this.
Let's talk.

Web Design Advice on using sliders

More precisely, sliders, also known as carousels, are bad for your audience engagement on your website. Audience engagement, as we know, is critical for converting people into customers or supporters, and beyond that, search engines also track time spent on a page indicating that it likely has at least some impact on your rankings. “But […]

Print and graphic design

Print Still Matters You share an info chart about presidential candidates on Facebook because it was quick and easy to read at a glance. Your National Geographic subscription is now just a digital copy for your iPad instead of the print copies we all have dozens of sitting on a book shelf from years past. […]

Visual Web Design and Graphic Design

Images matter! A picture may not always be worth a thousand words, but it could be worth a lot more if you’re strategic with what image you choose and how you use it on your website or blog. Images are not just filler. They are crucial to optimizing your website, blogs, articles, and e-newsletters, and that […]

Digital marketing blog

Do online reviews really matter to your business? Absolutely! Online reviews are very important to your business’ internet marketing and general reputation. There are numerous websites that publish user reviews like Google, Bing, Yelp, TripAdvisor, Angie’s List, White Pages, and many, many more. 1. The Vast Majority of Internet Users Read Online Reviews We’re not […]

Web Design Advice on using sliders

More precisely, sliders, also known as carousels, are bad for your audience engagement on your website. Audience engagement, as we know, is critical for converting people into customers or supporters, and beyond that, search engines also track time spent on a page indicating that it likely has at least some impact on your rankings. “But […]

Print and graphic design

Print Still Matters You share an info chart about presidential candidates on Facebook because it was quick and easy to read at a glance. Your National Geographic subscription is now just a digital copy for your iPad instead of the print copies we all have dozens of sitting on a book shelf from years past. […]

Visual Web Design and Graphic Design

Images matter! A picture may not always be worth a thousand words, but it could be worth a lot more if you’re strategic with what image you choose and how you use it on your website or blog. Images are not just filler. They are crucial to optimizing your website, blogs, articles, and e-newsletters, and that […]

Digital marketing blog

Do online reviews really matter to your business? Absolutely! Online reviews are very important to your business’ internet marketing and general reputation. There are numerous websites that publish user reviews like Google, Bing, Yelp, TripAdvisor, Angie’s List, White Pages, and many, many more. 1. The Vast Majority of Internet Users Read Online Reviews We’re not […]