Digital marketing is more than pretty design and fancy JavaScript. It’s multi-faceted.
Our job is to listen to your needs, help you make informed decisions, and create everything you need for your business to thrive. Our digital marketing process is shaped around what we would want if we were you.

 

web design research & discovery process at Chariot

No hard selling of things your company doesn’t need

No recycling of someone else’s templates just to save ourselves time & money

Honesty about our pricing & scheduling. No promises we don’t intend to keep just to get you to sign on the dotted line.

The nuts and bolts of what you need for a thoughtful, intentional marketing project are all we do.

Marketing Discovery Phase
Discovery
Initial client / team consultation
Kick-off Client Worksheet
Review of Scope and Project Timelines
Establish Project & Client Logins
SEO & SEM Research
Competitor Research
Potential User Surveys or Focus Groups
SWOT Analysis and/or Brand-Niche Study
Keyword Portfolio
Website and Marketing Planning
Planning
High-Value, Target Keywords
Sitemap
UX & User Journey
Website Wireframe
On-Page SEO and Content Strategy
Design & UX
We Build Unique, Original Web Design
Prototypes Presented for Client Review
Design Revisions & Collaboration
Final Approval on Design Mock-ups
Raleigh Web Development
Web Development
Custom-Built to Latest Code Standards
Track Progress via Client Portal
Client Review of Live Staging Site
Final Development Revisions
Website QA Testing
QA & Testing
Internal Quality Assessment, Code & Function
Complete Mobile & Device Testing
Review on all modern browsers & OS
Content Review & Proofing
Website Launch
Launch!!!
Final Launch Sequence & Checks
Team Monitors Active DNS Propagation
Verify Crawls & Monitor Redirects
Website Security & Support
Ongoing Support
Custom-made Instruction Videos
Live AdminTraining for Staff
Enterprise Web Hosting
Monthly Maintenance & Security
Ongoing Support with Updates
Raleigh Digital Marketing
Digital Marketing
Adwords & PPC Ads and Management
Content Strategy & Writing
Social Media Branding
Email Marketing & Campaigns
UX, Lead Pages, CRM Integration, & more

Let's Get Started

Web Design Advice on using sliders

More precisely, sliders, also known as carousels, are bad for your audience engagement on your website. Audience engagement, as we know, is critical for converting people into customers or supporters, and beyond that, search engines also track time spent on a page indicating that it likely has at least some impact on your rankings. “But […]

Print and graphic design

Print Still Matters You share an info chart about presidential candidates on Facebook because it was quick and easy to read at a glance. Your National Geographic subscription is now just a digital copy for your iPad instead of the print copies we all have dozens of sitting on a book shelf from years past. […]

Visual Web Design and Graphic Design

Images matter! A picture may not always be worth a thousand words, but it could be worth a lot more if you’re strategic with what image you choose and how you use it on your website or blog. Images are not just filler. They are crucial to optimizing your website, blogs, articles, and e-newsletters, and that […]

Digital marketing blog

Do online reviews really matter to your business? Absolutely! Online reviews are very important to your business’ internet marketing and general reputation. There are numerous websites that publish user reviews like Google, Bing, Yelp, TripAdvisor, Angie’s List, White Pages, and many, many more. 1. The Vast Majority of Internet Users Read Online Reviews We’re not […]

Web Design Advice on using sliders

More precisely, sliders, also known as carousels, are bad for your audience engagement on your website. Audience engagement, as we know, is critical for converting people into customers or supporters, and beyond that, search engines also track time spent on a page indicating that it likely has at least some impact on your rankings. “But […]

Print and graphic design

Print Still Matters You share an info chart about presidential candidates on Facebook because it was quick and easy to read at a glance. Your National Geographic subscription is now just a digital copy for your iPad instead of the print copies we all have dozens of sitting on a book shelf from years past. […]

Visual Web Design and Graphic Design

Images matter! A picture may not always be worth a thousand words, but it could be worth a lot more if you’re strategic with what image you choose and how you use it on your website or blog. Images are not just filler. They are crucial to optimizing your website, blogs, articles, and e-newsletters, and that […]

Digital marketing blog

Do online reviews really matter to your business? Absolutely! Online reviews are very important to your business’ internet marketing and general reputation. There are numerous websites that publish user reviews like Google, Bing, Yelp, TripAdvisor, Angie’s List, White Pages, and many, many more. 1. The Vast Majority of Internet Users Read Online Reviews We’re not […]