Nonprofit marketing relies on warm, happy content curation, like this playful photo of a child which correlates to the organization's mission.

Nonprofit marketing is about story-telling and smooth user-experiences (UX).

Attention captured? Check.

Your prospective supporters didn’t bounce (leave the page)? Check.

Education received, awareness accomplished, or heartstrings-tugged? Check.

Now what? Convert (that’s marketing lingo for converting a prospect into a supporter or customer).

Secure the donation and keep them coming, build your mailing list, host an event, cut a ribbon—then use the right tools, tactics, and messaging to maintain your supporter foundation. Then build even more.

72%

72% of charitable giving in the US is by individual donors.

Everydayhero

64%

64% of donations are
by women.

Everydayhero

Nonprofit Web Design for Mobile

Mobile usage affects everything from the importance of load-speed of your web pages to the curation of content to accommodate scrolling. Over the last few years, mobile use has changed the habits of internet users dramatically. As marketers, we have to respond with a website UX (user-experience) and web development that are strategic and modern.

How do you fulfill your mission while reducing time required by supporters to learn & engage?

The approach to nonprofit digital marketing should be tailored to suit unique needs, to strike a specific chord.

Nonprofits need to create a feeling, convey goals, relate to both the benefiting parties AND the source of support.

The “sell” often requires an element of education and/or tugging at heartstrings, depending on the cause.

Nonprofit web design, brochures, branding, or e-newsletters should accomplish goals while remaining consistent and current.

Email Marketing Tip for Charities

Don’t treat all supporters the same. Customize your messaging and outreach.

Why? Because you need a steady stream of newcomers, but you also need to keep the ones you already have.
Talk to them.

Best of all: 501(c)(3) nonprofit organizations qualify for a 15% discount of website design services.
Discount maximum of $1000 per organization. Contact us for details.

Nonprofit Marketing by Chariot Creative in Raleigh NC

Did You Know?

Did you know that 501(c)(3) organizations often qualify for a Google Ads grant worth $10,000 per month?

We are so glad to have chosen Chariot Creative as our marketing agency! The team at Chariot has come through for us with flying colors - quite literally! Not only did they create a fresh, unique brand and website for our organization, they really showed us what great research, experience, and marketing strategy can do.

- Club Nova Community, Inc.

Have a Story to Tell?

Web Design Advice on using sliders

More precisely, sliders, also known as carousels, are bad for your audience engagement on your website. Audience engagement, as we know, is critical for converting people into customers or supporters, and beyond that, search engines also track time spent on a page indicating that it likely has at least some impact on your rankings. “But […]

Print and graphic design

Print Still Matters You share an info chart about presidential candidates on Facebook because it was quick and easy to read at a glance. Your National Geographic subscription is now just a digital copy for your iPad instead of the print copies we all have dozens of sitting on a book shelf from years past. […]

Visual Web Design and Graphic Design

Images matter! A picture may not always be worth a thousand words, but it could be worth a lot more if you’re strategic with what image you choose and how you use it on your website or blog. Images are not just filler. They are crucial to optimizing your website, blogs, articles, and e-newsletters, and that […]

Digital marketing blog

Do online reviews really matter to your business? Absolutely! Online reviews are very important to your business’ internet marketing and general reputation. There are numerous websites that publish user reviews like Google, Bing, Yelp, TripAdvisor, Angie’s List, White Pages, and many, many more. 1. The Vast Majority of Internet Users Read Online Reviews We’re not […]

Web Design Advice on using sliders

More precisely, sliders, also known as carousels, are bad for your audience engagement on your website. Audience engagement, as we know, is critical for converting people into customers or supporters, and beyond that, search engines also track time spent on a page indicating that it likely has at least some impact on your rankings. “But […]

Print and graphic design

Print Still Matters You share an info chart about presidential candidates on Facebook because it was quick and easy to read at a glance. Your National Geographic subscription is now just a digital copy for your iPad instead of the print copies we all have dozens of sitting on a book shelf from years past. […]

Visual Web Design and Graphic Design

Images matter! A picture may not always be worth a thousand words, but it could be worth a lot more if you’re strategic with what image you choose and how you use it on your website or blog. Images are not just filler. They are crucial to optimizing your website, blogs, articles, and e-newsletters, and that […]

Digital marketing blog

Do online reviews really matter to your business? Absolutely! Online reviews are very important to your business’ internet marketing and general reputation. There are numerous websites that publish user reviews like Google, Bing, Yelp, TripAdvisor, Angie’s List, White Pages, and many, many more. 1. The Vast Majority of Internet Users Read Online Reviews We’re not […]