After working with NOAA and RAE on the web design and web development of the all-new, all beautiful Coastal Restoration Toolkit, next on our list was to build and implement a multi-channel promotion strategy. A key ingredient: email marketing.
The buzz was inevitable. However, our strategy would include how to leverage that momentum to cast a wide net over the client’s target audience that included all shapes and sizes — from industry environmentalist and biologists to citizens and volunteers who cared about their own coastal communities.
We worked with RAE to establish a three-part email marketing campaign that would run in tandem with their social media marketing. With a focus on casting a wide net of awareness around the launch of the toolkit, the first email relied on similar elements as the homepage: compelling imagery, audience empowerment, and intuitive tools.
The subsequent two email send-outs would drill down to emphasize the focal topics of the toolkit (flooding, erosion, etc.) along with environmental needs and encouraging the users to take action.
Goals:
Strategy & Scope of Work:
