Branding Agency for Brand Positioning, Strategic Plan Consulting, Logo Design + Design Systems

Define Your Brand.
Turn Heads. Win Hearts.

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Challenge how you think about your branding.

It’s not just a couple of bright colors and a logo. Not even close. Branding is the overall, consistent impression or image that you portray. It ranges from your tone of voice, mission vision and values, and your strategic plan to your USP (unique selling point) and color psychology of your logo and design systems.

It’s all part of the whole. Use research and strategy to define it with clarity.

 

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Brand Strategy

Your brand strategy is a plan that includes the nuts + bolts of your company’s look and feel—and critically,  what you’re saying and who you’re saying it to. It should encompass research on your target audience, the successes and failures of the competition, your own brand positioning, and the best way to engage your users—from color theory to USPs and an inclusive tone of voice.

It all counts. Polish and clarity lead to responsive, loyal customers and donors who know what to expect from you. This adds value to every aspect of your organization.

What perception does your target audience have of you?

Does your team have brand systems in place to keep your brand consistent?

Brand Research + Stakeholders Workshops

What we offer is a concise, research-based plan for the message that you and your company put out into the world. We start by digging into the interests of your current and prospective customers. Research results and metrics on your customers may surprise you compared to what you think they want.

Analyze and establish clear goals for your company’s mission, products, and services.

Any good strategy starts with questions:

Who are your customers, or where do you want to make an impact?

Marketing Strategy for Referrals

What entices them to recommend you to others?

What can set you apart in your space?

Brand Creation

Armed with answers, we then proceed with creating your brand, working closely with you and your team along the way. Simply put, we create the right strategies and “voice” for your company.

 

  • Mission, Vision, and Values that aren’t cookie-cutter
  • User surveys and stakeholder workshops to define USPs, KPIs, and tactics to achieve them
  • Style guides for logo, website, social media, email marketing, etc.
  • Tone/feeling to target in web design and other marketing collateral
  • Content strategy to work with every day
  • Brand Guides to keep your whole team consistent across all operations

Branding & Logo Design Agency in Raleigh NC

Implementation + Brand Guide

Infographic in shades of blue and oranage showing people with light bulp, gear, and web page to illustrate brand building blocks and strategy of Raleigh branding & marketing agency.

From logo to email marketing or copywriting, we implement your company’s new fingerprint into everything that your customers see with consistency. We can implement your new brand into an all new website and marketing materials, or we can work it into your existing media.

We can provide you with a fully-developed brand guide to keep your messaging and look tidy and concise for years to come. No guessing at what fonts to use or not-quite-right colors.

Sunset over a grassy estuary

Coastal Restoration Toolkit

With the help of real-world beta testing, we crafted a compelling user experience that remains as beautiful as it is functional.
UNC MPA Marketing Case study featured image for WordPress development site

UNC Chapel Hill, MPA

We leveraged modern UX with smart UI for connected user flow and potent admin tools.
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Cambridge Office for Tourism

Colorful neighborhoods, trip planning + interactive features. See how the Cambridge Office for Tourism web design boosts tourism.
Raleigh Marketing Agency, Chariot Creative Inc.

Build the brand you need.






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    2021 Email Marketing Statistics & Best Practices

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