Your brand strategy is a plan that not only includes the nuts & bolts of your company’s look & feel, it includes where and to whom you’re communicating. Brand strategy should encompass research on your target audience, the successes and failures of the competition, distribution channels, the best way to engage your target audience, and most importantly, what you are saying. A strong, consistent brand leads to responsive, loyal customers. This adds value to every aspect of your business.
What we offer is a concise, research-based plan for the message that you and your company put out into the world. We start by digging into the interests of your current and prospective customers. Research results and metrics on your customers may surprise you compared to what you think they want… or even what they think they want. Another part of our process is analyzing and establishing clear goals of your company’s mission, products, and services. Any good strategy starts with questions: What do you want to offer your customers? Why would they come back? What would entice them to recommend you to friends & family? What do they like about the competition? What do they not like about the competition? These are just a few of the questions and research topics that we analyze.
Armed with answers (knowledge is power!), we then proceed with creating your brand, working closely with you and your team along the way. Whether you have a startup, are running a fresh campaign to kick off sales, or doing a company re-brand, we will provide fresh, innovative ideas that work within the parameters set by our research. Simply put, we create the right “voice” for your company.
Finally, using that voice, or fingerprint if you will, we carefully integrate your new brand. From logo to letterhead, we implement your company’s new fingerprint into everything that your customers see with consistency. We can implement your new brand into an all new website and marketing materials, or we can work it into your existing media. Additionally, if you have a larger team of employees, we can provide you with a fully-developed brand guide to keep your messaging tidy and concise for years to come. After all, there’s more to communication than just words.
Contact us today and let’s get started. Your brand is important and should be done right from the start.