User experience or UX design has to begin with the user. The foundational phases of our web design process provide powerful data about who your target audience is and what they’re looking for. Armed with that knowledge, the next steps to converting your users to clients involves building an engaging, informative experience. Our team’s experience offers a multiple angle approach to UX Design that involves audience data, psychology, design principles, statistics-driven image choices, content strategy, and more.


We create a blueprint for important pages of your new website in line and block form. This is the beginning of the user experience (UX) design, and it combines data from all of the previous phases, along with our knowledge and web design best practices, into a visual strategy that will help to drive conversions. Elements found in the wireframes will include placements for calls to action, images, forms, widgets, feeds, navigational elements, mobile content curation, and more.

Once approved, the final deliverable will provide guidance for page layouts as we take your project into the Web Design phase.

website ux design

Wireframes Include:

Web UX Elements
Calls to Action
Forms & Modals
Page Layout & Flow


Once a solid foundation is in place (research, discovery, mapping, user flow strategy, and wireframes), we enter the web design phase. And here’s where the magic happens. Our team strategically combines all previous aspects of your project with years of design experience that includes everything from psychology and color theory to behavioral statistics and page composition. We carefully craft and present pixel-perfect, full-color website prototypes for both desktop and mobile. While there is an art to designing engaging experiences, we focus on strategy and conversion — there should be a reason for everything on the page, and sometimes five.


User Flow Map
Customer Personas
Map of Touchpoints
User Confidence Stages
Potential Bounce Chart

How We Merged Conversion Strategy with Web UX Design