Even the best digital marketing plan can fall flat if it does not have a strategic design approach — from web design to branding and email marketing. No matter how compelling your company’s imagery or how intelligent the brand is, you can’t capture your customers’ attention and loyalty if the experience causes slow page load speeds, navigation frustration, incoherent user journeys, mixed messaging, or inhibits decision-making by presenting too many choices a la Hick’s Law.
If your designer just placed an animation, color, shape, or image in a design because they think it looks nice—and they can’t refer to a design principle, psychology, or guideline for why it works—they are likely just winging it. Digital design is no different that architecture or fine art. Every element should have a purpose. For example, check out the fascinating bouba-kiki effect. (The same need for constant purpose applies to branding and copywriting.)
Great web design begins with experienced planning and strategy long before we create the visual elements of a website or other marketing component. It has to. Websites and marketing tools become dated faster than ever as the humans who use them are modifying how they use the internet at break-neck speeds. Brand strategies must be future-forward.
Design can improve YoY online revenue by 132%.
A well-designed website ensures visitors can easily navigate, find information, and engage with your content or products. In an era with short attention spans, a seamless and intuitive UX is essential for converting visitors into customers or followers. Thorough research helps identify user preferences, behaviors, and pain points, allowing our team to create interfaces that cater to the specific needs and conventions of your target audience.
Search engines like Google favor mobile-responsive websites that are fast-loading and accessible to all users. A well-researched design that adheres to current best practices can significantly improve a site’s ranking in search engine results pages (SERPs). This higher visibility translates into more organic traffic and opportunities for online success. By staying up-to-date with the latest design trends and technologies, businesses can maintain a competitive edge in the online marketplace, ensuring their websites remain attractive and functional to a broad range of users.
