Copywriting + Editing Archives - Chariot

Photo of Ray Hyman, one of the psychologists who determined Hick's Law, speaking at a 1983 conference.

Hick’s Law in Web Design

Yellow image with text "take action" as an example of how to write CTAs or calls to action for marketing

7 Tips for Writing a Good CTA

Sand art illustrates using intentional composition to improve user experience (UX).

What Makes a Good User Experience (UX)?

Children eating healthy lunches as an example of a nonprofit mission to address child hunger and food deserts. Nonprofit marketing budgets must generate enough support to further the mission.

How to Optimize Your Nonprofit’s Marketing Budget

Connected metal pins showing Hierarchy in web text formatting

How to Format Web Copy

Photo of cloisters and pillars to illustrate how content pillars in marketing can artfully hold up everything else

Define Your Marketing’s Content Pillars

magnifying glass on keyboard symbolizing the search for hidden seo opportunities

SEO Opportunities You May Be Missing

Photo of a person's shadow on a crosswalk as a metaphor for breaking rules in when writing marketing copy/text.

When to Break Grammar Rules in Marketing Copy

Do You Know Your Brand Voice?

What is Anchor Text?

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