B2B Archives - Chariot

Photo of Ray Hyman, one of the psychologists who determined Hick's Law, speaking at a 1983 conference.

Hick’s Law in Web Design

Yellow image with text "take action" as an example of how to write CTAs or calls to action for marketing

7 Tips for Writing a Good CTA

Sand art illustrates using intentional composition to improve user experience (UX).

What Makes a Good User Experience (UX)?

Connected metal pins showing Hierarchy in web text formatting

How to Format Web Copy

Photo of cloisters and pillars to illustrate how content pillars in marketing can artfully hold up everything else

Define Your Marketing’s Content Pillars

magnifying glass on keyboard symbolizing the search for hidden seo opportunities

SEO Opportunities You May Be Missing

Photo of a person's shadow on a crosswalk as a metaphor for breaking rules in when writing marketing copy/text.

When to Break Grammar Rules in Marketing Copy

Do You Know Your Brand Voice?

Guillemot bird photo with text over blue sky that shows example of good anchor text and active voice and bad anchor text and passive voice.

What is Anchor Text?

Header Tags for Website Copywriting

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