Writing for digital marketing and modern user attention spans is increasingly a matter of juggling multiple balls at once. Far more than good grammar and describing what you do, it’s a component of:
—and it’s got to be snappy, or it’s a waste.
Build authority with Google and trust with your users via engaging copy.
Tone of voice. Inclusion. Emotional Connection. Content Pillars.
Tactics for modern audiences. Know the rules and when to break them.
Often attributed to Mark Twain, this quote sums up the crux of the challenge, even for businesses that do have a pro copywriter on staff. Being concise and editing down is mandatory for great writing 100% of the time. Writing and editing together are time-consuming—they are the #1 cause of projects going off-schedule.
Excellent copywriting supports your broader marketing objectives. We get to know your goals so that we can speak to specific stages of the buyer’s journey and segments of your audience.
Copywriters are in the unique position of dictating some of the rhythm and structure that web designers and developers will implement across websites, but they must format their text strategically and properly to convey that. A writer should be experienced in how and why this is done.
Your organization’s personality and mission should come through in your copy. Further, rules about this part of your content strategy should be in your brand guide. By understanding your brand, we ensure that the tone is pitch-perfect across all marketing channels.
—or Just Your Blog, Email Marketing, or Brand Guide.
In-house copywriting is the single biggest obstacle to keeping a website project on schedule. It’s understandable. After all, we’ve all been writing to some extent since we were children. How hard can it be? The vast majority of the time, we’ve found that businesses who opt to do their own writing in-house drastically underestimate the time and strategy commitment.
Further, text without headlines, calls to action, or skimmable structure is much harder to create modern, effective designs with. The downstream effect of unrefined text spreads like wildfire from design challenges to users bouncing off of pages they can’t skim to donation or sales declines.
From data-informed content planning to detail-obsessed copy editing, we’re prepared to own the entire marketing lifecycle so that you can focus on operations and innovation. We’re also happy to help with single website projects or special campaigns.
Let’s find the best way to tell your story.
Establish your voice through strategic copy on website pages and PR.
Find, attract, and convert users through relevant, powerful messaging.
Build your authority with valuable content for your users.
Leverage your reach with engaging touchpoints for leads and clients.
Set the cornerstones for your brand and align your team on consistency.
Sharply-written, approachable web copy helps readers get to know your brand and find what they’re looking for. Keep your audience engaged with easily navigable content that assures them they’ve come to the right place.
Become a trusted resource for your audience. A rich library of helpful content is more than a great way to leverage keywords and improve search rankings. Drive traffic by providing answers, solutions, and food for thought.
Good copy creates good marketing emails. Great copy gets them opened and read. Grow your roster of engaged subscribers with targeted touchpoints so upcoming events, promotions, and updates never go unnoticed.
