SUMMARY:
Chariot rebranded The Wildlife Society and built wildlife.org — a custom WordPress site with animations, Salesforce-integrated member dashboards, a Wiley journal API, and smart search across 90 years of content. The project won a 2026 Webby Award for Best User Experience and 13 Web Excellence Awards.
CLIENT:
The Wildlife Society | wildlife.org
OBJECTIVES:
Modernize — Give a 90-year-old institution its first logo refresh since 1937, honoring its conservation legacy while positioning TWS as a WCAG-Accessible, data-driven hub for 10k+ members across 49 countries.
Centralize — Unify a fragmented experience, scattered journals, weak search, & disconnected membership into one brand that brings news, journals, certifications, jobs, & policy resources together.
SOLUTION:
A complete rebrand & custom website with a member-personalized experience, integrated journal repository, and smart search. Key features:
• Branding: Strategy, Messaging, Logo & Brand Guide
• Bespoke Design, Custom Animations & UX/UI
• Salesforce-Integrated Member Dashboards
• Wiley Custom API Integration for Articles
• Multi-Level Resources, Custom Taxonomies & Search
• Membership-Gated & Open-Access Content Controls
• Accessible Layout, New Colors & Improved Navigation
2026 National Webby Award for Best User Experience, People’s Voice
13 Web Excellence Awards, 3 Categories
Before & After
Founded in 1936, The Wildlife Society hadn’t refreshed its logo since 1937 — and its website had sprawled into a fragmented experience where members struggled to find resources, journals lived in silos, and the public site had no real connection to the Salesforce database powering membership.
We led TWS through a complete brand strategy process — new logomark, wordmark, messaging, and brand guide — reimagining the owl from the original 1937 logo as a clean, modern symbol that honors history while looking ahead. The new site translates that brand into a cohesive experience built on clarity, community, and connection, where — guided by the Peak-End Rule — each section ends on a memorable interaction that reinforces TWS’s place at the forefront of wildlife science and policy.
Honoring legacy while modernizing the visual identity for the next 90 years.
Member dashboards & personalized content feeds based on interests.
Smart search, custom taxonomies, and Wiley API integration unify articles.
A huge thank you to you and your entire team. It's been an absolute pleasure working with you, and the site looks amazing.
MB, Director of Member Engagement, The Wildlife Society
TWS’s journals, certification tools, and chapter resources once lived in disconnected systems. We built a Salesforce-integrated dashboard that turns a logged-in account into a personalized home base: members select their interest groups — species, regions, research topics, policy areas — and the dashboard curates a custom feed of articles, news, and journal content, pulling from the full Wiley repository through a custom API.
Admins set content as public or membership-gated on a per-article basis, balancing open conservation knowledge with member-exclusive value. The result: a public site that welcomes new visitors and a logged-in experience that earns its place in a member’s daily routine.
The Wildlife Society publishes some of the most respected peer-reviewed journals in wildlife science — Journal of Wildlife Management, Wildlife Society Bulletin, Wildlife Monographs, and The Wildlife Professional — but accessing them once meant jumping between platforms. Our custom API integration with Wiley pulls article metadata directly into the TWS site, where multi-level filters and custom taxonomies — by species, region, topic, journal, and date — let members narrow thousands of articles to exactly what they need.
The same architecture powers non-journal content — news, technical reviews, podcasts, policy briefs, FYIs — in a single resources system with intelligent filtering and admin tools that make publishing and tagging effortless for the TWS team.
Our team co-presented the new identity alongside TWS leadership at the 32nd Annual Conference in Edmonton, Canada — the first moment members saw the new TWS in the wild.
Accessibility was a foundational design principle because TWS serves a global community of wildlife professionals, students, and advocates with a wide range of access needs.
The Wildlife Society site has been honored with the following awards:
2026 Webby Award — Best User Experience, People’s Voice
13 Awards across 3 categories:
Advertising & Marketing:
Animation · Art Direction · Brand Strategy · Copy or Writing · User Experience
Features & Design:
Homepage · Transition · Website Aesthetic Design · Website User Experience
Website:
Animal Welfare · Associations · Environmental Awareness · Nature
I'm excited about the new look and changes at The Wildlife Society as we move our professional society into the future while honoring our past. Use of the owl from our current logo was a conscious decision that honors our past while generating a more contemporary and simplified look for the organization moving forward."
— Ed Arnett, CEO, The Wildlife Society
