It’s not just a couple of bright colors and a logo. Not even close. Branding is the overall, consistent impression or image that you portray. It ranges from your tone of voice and mission to your USP (unique selling point) and color psychology of your logo. It’s all part of the whole.
Your brand strategy is a plan that not only includes the nuts & bolts of your company’s look and feel—it includes what you’re saying and who you’re saying it to. It should encompass research on your target audience, the successes and failures of the competition, your own brand positioning, and the best way to engage your users—from color theory to an inclusive tone of voice. It all counts. Polish and consistency lead to responsive, loyal customers who know what to expect from you. This adds value to every aspect of your business.
What we offer is a concise, research-based plan for the message that you and your company put out into the world. We start by digging into the interests of your current and prospective customers. Research results and metrics on your customers may surprise you compared to what you think they want.
Any good strategy starts with questions:
Who are your customers?
What entices them to recommend you to others?
What do they like, and not like, about your competition?
Armed with answers, we then proceed with creating your brand, working closely with you and your team along the way. Simply put, we create the right “voice” for your company.
From logo to email marketing or copywriting, we implement your company’s new fingerprint into everything that your customers see with consistency. We can implement your new brand into an all new website and marketing materials, or we can work it into your existing media.
We can provide you with a fully-developed brand guide to keep your messaging and look tidy and concise for years to come. No guessing at what fonts to use or not-quite-right colors.
