New York City’s Clarfield Tolvin Consulting needed a super clean, modern, and to-the-point website and logo that reflects the vibe of both NYC and the high-end corporate consulting offered. Web design, mobile-responsive web development, and logo design for this project were all about elegant simplicity.
A bright, clean aesthetic needed to provide basic information to the fashion, financial, and other critical industries in and around the City about Clarfield Tolvin’s executive and organizational experience and services. We started with a simple logo that illustrated a large component of what CTC specializes in – organizational structure. CTC opted for a traditional color for the logo, the navy blue, so when we started concepts for the web design, we wanted the bright, white feel of the site to incorporate some soft, warm tones for balance. The warm and cool pop off of each other, nothing sliding into the background too much or distracting the eye from where it should land.
Navigation is as simple as possible. This is for two reasons. First, simplicity translates very well from desktop to mobile for mobile-responsive websites. Second, we wanted to cater to the target audience, busy corporate executives who want to see things presented in a manner that is mindful of time and also concise.