After helping them to establish a new brand for Community Based Care (CBC), they remained with Chariot to create a secondary brand for their Home Care sector. We worked with CBC to carefully navigate their newly acquired brands and locations within the home care industry while including consistency with their current standing brand.
The challenge was multi-faceted. With a very different target audience, we would need to craft a way to resonate back to parts of their main CBC logo, while presenting a secondary brand that was fresh, clean, and warm while still being consistent.
We worked through concepts that leveraged popular icons around home, comfort, and well-being. The considered approaches included shape, style, and most of all color. Their iconic blue palette in the original CBC branding was strong. In order to depart from those colors with the Home Care logo, we needed to do it strategically.
After a few rounds and a few whiteboarding sessions, we had a solid direction! We could purposely introduce a new, vibrant color while relying on a similar shape to the map marker icon realized in the main logo. We quickly go to work on a new brand guide and ways to use this vibrant color for calls-to-action and content silos on the new website.
Services provided for CBC so far include:
Throughout the process, from design to development and testing, Chariot Creative has delivered to a very high standard. They embraced the challenge and immersed themselves into a new industry to make sure they understood our concept, providing great advice & strategies along the way. We hope to continue working with Chariot Creative as we continue to grow and could not recommend them highly enough.
- Director of Nonprofit Client
