Website maintenance is more important that you might think. Your brand is stylish and relevant, your content is smart, and your new website on point with both form and function. Maybe you opted for a CMS like WordPress so you could assign admins, designate editing powers to them, update your own products on your e-commerce website, etc. So then why are you still hearing that you should consider spending on website maintenance?
Website maintenance is important!
When web developers and web design agencies say that, it isn’t just a sales tactic. They want to keep your investment from ending up in critical condition over time. Maintenance is what will keep your site running optimally, and the added perk is that minor edits to the websites content or structure, up to a pre-determined number of hours of work per month, are often included. So with one service, you can have a new social media account feed added to your homepage or an online form edited, for example. Most important, you have someone watching your back when it comes to website security.
Security is the number one issue that plagues the website marketplace. It really doesn’t matter if a website was built from scratch, on a WordPress platform or other CMS, or how many plugins it does or doesn’t have. Hackers don’t stop working on their next hack, and security breaches are just something we all have to work to prevent.
We won’t bore you with the nerdy details, but when a website maintenance package mentions “updates” or “upgrades”, it is often referring to frequent checking for updates to the most current versions of plugins and other features used on your site that are aimed at blocking out hackers. It’s not always as simple as clicking “update”, though. Not every new version plays nice with the existing versions of other components. It’s a bit like when you update your iOS on your iPhone, the apps you have hurriedly start releasing their own updates to keep things running smoothly. With a website, developers can troubleshoot any glitches that might happen after a security update to be sure everything is still functioning optimally. This provides peace-of-mind for the owner of the website and business, and it keeps the customers’ experiences easy and positive.
The edits to other aspects of a website that are included with a maintenance plan are both convenient, typically money-saving, and they are also just smart. Regular site updates to content are good for SEO and good for your image because it goes toward keeping things fresh on your single most important marketing tool.
It really doesn’t matter if your website is for a global nonprofit, a small business selling handmade items, an online portfolio, or a large membership driven organization that requires hundreds or thousands of people to be able to log in regularly and manage their accounts. All websites need maintenance to stay ahead of the bad guys and to keep the good guys coming back.