Content Strategy, Web Design, & Web Development
RHA Health Services, LLC is a NC nonprofit, and they are a leading service provider with over 5,000 employees across North Carolina, Tennessee, Georgia, and Utah. Their services are person-centered and outcome-driven, and they needed their online presence to reflect that. RHA reached out to us in need of content strategy, website re-design, and web development. We were tasked with combining four websites into one all while re-organizing their services into something easier for people to understand and navigate.
- Keyword Research & Portfolio
- Content Strategy
- Wireframe with UX Directives
- Web Design
- Mobile Responsive Web Development
- ADA Compliance of Front-End Interface
- Translation and Variable Text Adjustments
- On-Page SEO Build and Verification
- Site Optimized for Social Marketing
Building the User Journey began with
We worked closely with RHA (local directors, managers, and regional executives) to restructure their data and establish a solid wireframe of how to present their many segments of services. We then melded that plan into a researched content strategy, where we were able to create an intuitive and engaging user experience directed towards their target audience. Not to mention, the site was custom-built onto an intuitive Content Management System so that RHA employees had tiered access to login and easily make content or user changes whenever they needed!