Every December, we all reflect on the past year. The highs, the lows, the challenges. It’s a very human thing to do, but what if your Raleigh business would do the same of itself? What would it tell you it’s New Year’s resolution should be?
Digital marketing is constantly changing because the behaviors and interests of consumers are. Always. Raleigh is a great example of that. This is a city experiencing some of the most consistent growth and therefore, change, in the country.
We bet your business would make a resolution to meet change head-on, to stay current and relevant, because even the way that consumers browse online is changing rapidly. In Raleigh and all over the country, you have to evolve in order to compete. Lagging marketing, web design, and e-commerce platforms mean someone else gets the customer.
For example, people used to click a lot to navigate, and too much text on a home page meant readers rarely got to the bottom of the page before they clicked a mouse to see the first shiny thing or clicked away completely because what they were looking for was buried. Now they use a finger to swipe and scroll then swipe some more all while waiting for a movie to start, sitting in a drive-thru, during commercials. Raleigh businesses need to adjust their sites to compensate, making sure to utilize a clean, thoughtfully-composed, mobile-responsive design.
New Year’s resolution: check.
Now to celebrate…
A Uniquely Raleigh New Year’s Eve
Raleigh is known for our artistic diversity and bustling night life. If you want to try something different from the annual Raleigh NC Acorn Drop, it can be hard to choose which event to attend on New Year’s Eve. NYE has to be flashier and more exciting than the regular weekend outing. Of the hundreds of parties Raleigh has to offer, these are three of our favorites.
The Architect Bar and Social House, in Downtown Raleigh’s historical district, was originally built in 1922. This building was restored and decorated with the swanky feel of the 1920s. With a gilded ambiance and speakeasy flare, this is the perfect location for an extravagant, Gatsby-themed New Year’s Eve party. $30 covers admission, a champagne toast, and party favors.
Kings North Hills is hosting a NYE party for the kid at heart. The best part? No cover charge! They’ll provide the favors, a DJ, and over 50 HDTVs and projectors for everyone to watch all the NYE action at midnight. Bowling lane reservation, which includes shoe rental, food, a bottle of champagne or sparkling cider and party favors, is recommended. (21+ after 8 PM)
The Merrimon-Wynne House wants you to ring in the New Year in style. Boasting a top shelf open bar and catering by Beau Catering and Sugar Euphoria for added decadence, this will surely be a black tie event to remember. For $165, you can spend your last hours of 2015 indulging in luxury.
These are just some of the uniquely Raleigh New Year experiences to help you bring in 2016 with Sir Walter swagger.
How will you be celebrating?