Email marketing is booming, and with good reason. Widely considered to be the digital marketing channel with the highest ROI, this is definitely not where you want to just “wing it” and leave money on the table. You don’t want to accidentally get yourself black-listed as a spammer either. This game has strict rules.
Constant Contact, MailChimp, Active Campaign. Whatever your email software of choice, there’s a lot of low-hanging fruit to optimize and polish your email marketing strategy.
From custom designs and content creation based on what works right now for each audience niche, to testing load speed and hand-coding in HTML when needed. You can’t even send an email without considering what time of day it is!
Email Marketing ROI:
$38 for every $1 spent on average.
Our team works with you to create a plan based around your goals. No two business niches are the same.
The scheduling, design, and copywriting needed for each type of business or organization varies a lot. Further, a single organization might need to check multiple boxes for types of communications for different audiences, programs, sales, etc.
Here are some quick considerations:
E-newsletters aren’t often suited for the body of an email. Times have changed, but the solutions to this are straightforward.
E-commerce cannot thrive without frequent, planned communications and promotions.
Email marketing is a critical tool for donor retention in nonprofit organizations.
