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Great design starts with psychology. Hick's Law teaches us to be intentional with how many choices we give users.
Emotional content marketing for ROI and for human connection.
This phenomenon explores visual shapes + the sounds associated with linguistic expressions.
Sometimes marketing copy is MORE effective when we break a few particular grammar rules.
Defined pillars for your content strategy hold up your brand and create compounding growth.
First, we listen. In this kick-off phase we review your goals, the scope of work, your vision, as well as challenges inside and outside of your organization. Our Discovery process involves us gathering in-depth input from you and your team, then digging into your current standing and mapping out the road ahead. We also review aspects of your website, web traffic/analytics, digital marketing (all channels, paid and unpaid), website experience and functionality challenges (front and back-end), work flow, admin challenges, resources, and more.
This phase includes research of currently targeted keywords in regard to search volume, competition study, and ranking difficulty. We use this data and discovery of any suggested alternate keywords to create a Keyword Portfolio. This portfolio serves as a prioritized keyword list. This list will be a guide for efforts to maximize search visibility and search-focused content, as well as a guide to any technical, on-page SEO we build into your website just before and after launch.
Next, we work with you to create an efficient sitemap or site plan that will serve as a guide to the website’s page hierarchy, menu system, internal link mapping, and page correlation. This deliverable will include visual representations, in line and block form, that map out the main, public-facing website pages via the main navigation menu(s). This includes up to two rounds of revisions, three versions total.
Next, based on the previously approved planning phases, we create and present full-color, static image prototypes (mock-ups) of pre-determined unique web page designs. These Design mock-ups will be high-definition prototypes showing navigation, interactive elements, and planned scroll and/or animation effects. They may include additional prototypes of the secondary website page(s), listings/search pages, pop-ups, and more. This phase includes up to 2 revisions of each website page design (3 versions total). However, the revision count may be flexible. E.g., In cases where final, minor tweaks are needed.
Number of Unique Page Designs: 2
After all Web Designs are approved, we will proceed with development per the following scope. For any pages to be developed that were not included in the Design phase, we will follow the established look and feel to best present the content on those pages.
Total Number of Website Pages: 7
Prospective Total Page List:
Mobile-Responsive Design and Development:
The new website is to be compatible and responsive to all modern browsers and mobile devices.
Complete Site Navigation:
Tiered, configurable website navigation system that includes multiple tiered levels as needed. UX for large menus will be curated on mobile devices.
Content Management System:
We build website frameworks from scratch using clean, custom coding while utilizing an especially customized WordPress platform for the admin access and functionality. Any non-technical user will be able to login and make content edits at any time.
User Management:
The website admin (you, the client) can add/edit/delete additional user accounts for anyone (employee) regarding the website admin dashboard. Individual user accounts can have varied accessibility / power. E.g. Admin, Manager, Editor, Subscriber, etc.
Resources/Article System:
Security:
We will include multiple levels of security at the site level that include two-factor authentication (2FA), forced strong passwords, login bot protection, external IP blacklisting, blog comment security/lockdown, core files protection, and more. If the website is to be hosted by Chariot as well, we include redundant backups (G-cloud + AWS), free site restoration if needed, patch management, injection attack protection, change logs, user access logs, malicious file monitoring, uptime monitoring, and more.
Staging Site Review
We will provide you with a “staging” link to a complete, live version of the new website. You will be able to review and test the new website before providing approval to launch. Optional
Pre-launch Website Updating Period
If the new “staging” website requires client content updates prior to the official launch, we provide an optional 5 business day grace period for those updates to be made by the client, using the provided training instruction. After this period, server hosting fees will begin to incur.
Based on the SEO Research and Keyword Search Data, we audit and update pages on your website to maximize search visibility and include all technical aspects following best practices. Some updates will be done prior to launch, and others will be done just after launch. These elements are included but not limited to:
Includes gaining access to your existing GA4 account, or creating a new one. Next, we create a new Data Stream as needed and implement a new or pre-existing GA tracking code into your website in order to track website traffic. You and your team will be able to access this live, configurable traffic data at any time. This is a one-time set-up and does not include custom conversions (behavior triggers) or reports.
Includes working with your team to identify up to 6 conversions that are relevant to measuring user behavior and the success of the website UX/UI. These may include calls to action, form submissions, a certain amount of time spent on certain pages, and other user interactions specific to your new website. We utilize Google Analytics to track these behaviors in your new website.
Finally, we create a simple Dashboard that monitors these conversion metrics live, and we provide your team with a link. This link can be bookmarked and used thereafter to monitor user behavior around those specific conversions with options to view different date ranges.
Website Hosting + Monthly Security & Maintenance
Enterprise-level hosting on one of our Chariot dedicated servers. Inclusions:
The monthly security and maintenance include:
Our design team will conceptualize, design, revise, and finalize logo/branding concepts. This includes 3-5 initial logo concepts, with up to 2 revisions of your chosen concept (3 versions total). Our focus is to finalize a brand that serves its purpose to your target audience and potential customers or donors, and one that you and your team really love. The final deliverable and/or presentation will include all versions of the final logo files ready for use in any application, including corporate branding and promotional materials (native, vector, and/or bitmap files). If included in your scope, we will also design a complete Brand Guide PDF that will serve as a benchmark for your brand’s elements — logo usage, color palette, fonts, spacing, and usage examples.
This includes our strategists from key departments (chiefly: content, architecture, and design) consulting with your team on deeper content strategies. We work with you to curate and optimize your content to leverage your key messaging, your brand positioning/voice, your sales and audience targets, as well as SEO and other channels such as Paid Ads. Alongside site mapping, we create a plan for your copy, images, media, and elements with specific goals for each page as it pertains to internal link strategy, user flow, and user experience (UX).
Copywriting includes our content strategist and writer(s) using provided materials such as outlines, lists, online resources, staff surveys, or pre-existing web content to write clean, proofed, and SEO-focused copy. All copy would be pre-approved by you, the client, before being put into production and implemented into the website. Copywriting includes review call/meeting of client-provided outlines, target audience, tone of voice (brand voice), headlines, and overall content strategy as it correlates to sitemap and UX. This phase includes up to 600 words per page (average pages are 300-600 words per page), and up to 2 revisions of each page (3 versions total). The number of pages allocated for copywriting is included in your project agreement.
As an alternative to Copywriting, if your team already has prepared copy, our Copy Optimization includes our strategists/copywriters reviewing and optimizing the content that you supply for audience enagement, better brand voice, and SEO. This service includes:
In conjunction with a new website build, this WCAG Accessibility service includes an accessibility audit of the final deliverable website, along with our Accessibility Guarantee. This guarantee will apply to the material we develop in this project. The Accessibility Guarantee means that on final delivery, we will ensure that there will be no “errors” (shown in red) according to the Web Accessibility Evaluation Tool (WAVE) found at wave.webaim.org. In addition, we will work to address any “alerts” (shown in orange) or other suggestions on the WAVE checker tool during our final pre-launch QA, but can not guarantee to resolve all flags beyond those marked as “errors.” At the time of launch, if the material we provide shows “errors” on the WAVE tool, we will fix such errors as quickly as possible. See more details about our Accessibility Guarantee in our terms and conditions in your project agreement.
This service includes building/rebuilding your account based on keyword focus, demographic targets, and our planned approach for display and remarketing. We closely and constantly monitor and tweak your account settings, including Ads A-B testing, to make sure we are maximizing your click budget. We collaborate with you each month including sending monthly performance reports that show you metrics from the past 30 days. Management includes:
Your Planned Monthly Click Budget: $TBD
Number of Email Campaigns per Month: 2
This service includes Chariot ideating, copywriting, and publishing relevant blog content on your website each month. We will recommend a list of topics based on keyword research, and collaborate with you to maintain an approved list of approved blog topics. Chariot will then write and draft SEO-focused blog posts that leverage internal and external links, along with image selections. Once you approve, we will publish the blog post on your website.
Number of Blog Posts Included per Month: 2
Chariot offers powerful custom web applications or bespoke software solutions for nearly anything you can imagine. Our team’s skills enable us to be flexible and work around any data integration challenges you may have, from hybrid integrations to complete data-driven visual dashboards, custom CMS solutions, user systems, external API connections, etc. Our goal is to centralize access and data while building secure, beautiful, and automated systems that save your department money in staff and training time.