5 Principles to Learn from Carrie Fisher

By December 28, 2016blog

As marketers and humans, we take inspiration from a variety of places. Sometimes it’s others in our industry, sometimes it’s from nature or the things you can observe in a crowded restaurant about people. Right now, we’re finding inspiration in the words of a person who was marketed by others and who chose to see it objectively, then draw her own lines to define herself moving forward. So we’re deviating a bit from the standard industry blog to pay tribute to someone who has reminded us of some principles for both personal and professional lives. In the wake of her death, we want to do this respectfully.

We’ve been reading and watching a lot of interviews and posts by Carrie Fisher in the last couple of days, dredging up some nostalgia and some fresh insight. It just struck us again how Carrie Fisher was one to own who she was and to buck the unspoken rules in her own industry by being authentic in how she presented herself. You can’t be in the spotlight as Hollywood royalty without a good understanding of the most basic principles of marketing and PR, how your persona has evolved, and what you do to steer it your own way. She may not have been a marketer in the most common sense of the word, but we can’t get over how strongly she was showing us all how to do it all along. Authenticity, no gimmicks. Works like a charm. And charming she was, in her own humorous, no bull***t kind of way. Thanks for the inspiration, Carrie Fisher.

5 Quotes by Carrie Fisher That Inspire Us to be Better at What We Do

  1. “There is no point at which you can say, ‘Well, I’m successful now.
    I might as well take a nap.”

    Lesson: Rise and grind, then grind some more. Be successful, but don’t let that then stop you from digging for even more great things. Learn more. Read more. Engage more. Inspire more.
  2. “Stay afraid, but do it anyway. What’s important is the action. You don’t have to wait to be confident. Just do it and eventually the confidence will follow.”
    Lesson: Don’t wait until the imaginary day when you will wake up one morning finally feeling ready to take on the world. Action creates confidence in yourself and in others. Risk either produces a lesson learned or a big reward. You’ll feel better about it once you make a plan, get moving, and repeat. Apply to business and personal life.
  3. “I got to be the only girl in an all boy fantasy, and it’s a great role for women. She’s a very proactive character and gets the job done. So if you’re going to get typecast as something, that might as well be it for me.”
    Lesson: If the world is going to typecast you (and it usually does), make sure you like what you’ve been representing. Who/what you associate yourself with matters. First impressions matter.
  4. “FISHER: Listen! I am not a sex symbol, so that’s an opinion of someone. I don’t share that.
 RIDLEY: I don’t think that’s the right—
 FISHER: Word for it? Well, you should fight for your outfit. Don’t be a slave like I was.
 RIDLEY: All right, I’ll fight.
 FISHER: You keep fighting against that slave outfit.”
    Lesson: Fight for the roles you want, the victories you want, the persona you want, the success you want. Be authentic and of substance. It doesn’t matter if you’re talking about the heroine of a movie, your personal brand, your mission, the quality of your product…Fight for authenticity. Not gimmicks.
  5. “They want to hire part of me, not all of me. They want to hire three fourths, so I have to get rid of the fourth somehow. The fourth can’t be with me. I made a joke.”
    Lesson: Know your boundaries. Know when to flex, to partner, to compromise, and when to stick to your guns.